MYER | Australia
Layers of Me
Task /
Create a fashion campaign which was personal, real & relatable.
The emphasis placed on connection; with new & existing customers in a way which was meaningful & authentic through a diverse cast with stories to tell.
Deliverables /
Omni-channel digital campaign
Social channels; paid & owned content
Instore digi-screens
EDM
OOH
Street Furniture
Role /
Creative Direction
Concept
Art Direction
Photo shoot
Design
Casting
Interviews
Brand Guardian
Campaign Rollout
