Westfield | Australia
The Frontline, Beauty Spring Summer
Task /
Introduce new ambassador Robyn Lawley promoting body positivity, beauty & wellness in content series of motion & stills.
Deliverables /
Social channels; paid & owned content
Instore digi-screens
Westfield site
OOH
PR & Magazine publications
Role /
Creative Director
Art Direction
Photo shoot
Behind the scenes filming & interviews
Campaign Rollout
