MYER | Australia

The Feeling Of Feeling Good - Spring Summer

Task /

Create a high energy digital-only fashion retail campaign showcasing new brands and designers made for every day living.

Deliverables /

Omni-channel digital campaign
Myer social channels paid & owned content
EDM
TVC

Role /

Senior Creative Lead, Concept
Art Direction
Photo shoot
Design
Casting
Brand Guardian
Campaign Rollout