MYER | Australia

Spring Racing Australia

Task /

Generate a campaign featuring Race Day fashion for men, women & children with an aspirational & convivial tone of voice.

Create easy path-to-purchase style guide in a magazine format for customers to assemble the perfect race day look.

Deliverables /

Social channels; paid & owned content
Instore digi-screens
OOH
Street Furniture
EDM
Catalogue

Role /

Senior Creative Lead
Concept
Art Direction
Photo shoot
Design
Casting
Brand Guardian
Campaign Rollout

 
 
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MYER | Australia