MYER | Australia
Myer My Store Rebrand - My New Season
Task /
At the heart of a brand refresh launch; the brief was to reinforce the role of Myer in the lives of the customer journey.
Utilising the ‘MY’ from MYER became part of this journey; including the addition of the tag-line MY STORE applied across all brand assets
Deliverables /
Social channels; paid & owned content
Instore digi-screens
OOH
Street Furniture
EDM
Catalogue
Role /
Senior Creative Lead
Concept
Art Direction
Photo shoot
Design
Casting
Brand Guardian
Campaign Rollout
