MYER | Australia
Make This Year Bigger Than Christmas
Task /
Develop an omnichannel retail Christmas campaign with uplifting design and imagery to generate engagement through elevated optimism & humour.
An über event was created for all the birthdays, anniversaries, graduations & footy matches that were missed as a result of the lockdown. The celebration was BIGGER than Christmas.
Deliverables /
Social channels paid & owned content
Website takeover
Printed Catalogue
EDM
TVC
Role /
Senior Creative Lead
Concept, Team lead
Art Direction
Photo shoot (Remote; Melbourne - Sydney, Melbourne - Surf Coast)
Brand Guardian
Campaign Rollout
