MYER | Australia

Find Your Feeling - Autumn Winter

Task /

Inviting customers to explore collections by creating a campaign that encouraged personal expression by leveraging a moment, a mood & dressing how you feel.

Deliverables /

Social channels; paid & owned content
Instore digi-screens
OOH
Street Furniture
EDM
Catalogue

Role /

Senior Creative Lead
Concept
Art Direction
Photo shoot
Design
Casting
Brand Guardian
Campaign Rollout