Des_Phemmes | Industry Project

Task /

DES_PHEMMES is a luxury womenswear brand led by Italian designer Salvo Rizza. The brand draws inspiration from all fields of art but is particularly influenced by the aesthetics and cultural importance of 90s photography & muse Kate Moss. I was inspired by the analogue approach of Nick Knight through the use of post production effects and the redefining of the role of nudity in fashion photography by photographers such Corinne Day and Mario Sorrenti. They presented the body as an art form that could be beautiful and empowering, contributing to a broader cultural acceptance of the nude in fashion.

Deliverables /

The project focus was to generate a suite of visual assets which reflected and reinterpreted these characteristics in a fresh new way with a creative pitch presentation which included research methodology and visual assets via an editorial photoshoot which was styled and directed to reflect the creative concept.

Role /

Stylist, Art Director, Creative Direction, Production, Layout and Design